Factors Affecting Choice of Cable Services in Small Towns of India- Is it Affordability or something deeper

Cable Services (CS) has characteristics of excludable public goods, which means they have externalities, but with a degree of excludability to those who are not willing to pay its price. The paper analyses choices for CS using household data from small towns of India. The analysis is structured to go beyond affordability issues. The findings from the analysis suggest that the reach of CS is considerably dampened by the demographics in these regions. This calls for policy interventions to address market failures.