This Policy Brief is based on a joint study conducted by NCAER and the Nossal Institute of Global Health, Melbourne University, on health seeking pathways in four Indian States. It is found that the health system in India is largely unregulated, and devoid of quality assurance mechanisms, leaving healthcare seekers susceptible to exploitation by unscrupulous providers. The authors thus highlight the need for investment in high-quality and easily accessible primary healthcare to ensure better individual health, economic stability for families, and a healthier, stronger country.