Ms. Sharmistha Baig as a Senior Advisor in the States, Sectors, Surveys, and Impact Evaluation unit.

Ms. Baig did her Master’s in Geography (Gold Medalist) from the Jawaharlal Nehru University and Masters in Urban Planning from the School of Planning & Architecture.

Ms. Baig has worked with Nielsen India Private Limited for 27 years and retired as Director, Public Development and Sustainability division in April 2023. Prior to that she has worked with a number of private sector organisations including ORGPL, India Limited;  ORG-MART, India Ltd. ; ML Infomap; and Programme Support Unit in Lucknow (an Indo-Dutch collaboration). She has specialized experience in primary research and has worked extensively in the areas of water and sanitation, rural development including livelihoods, women and child health, enterprise surveys, among others. She has undertaken research for the Government of India and various donor agencies including the World Bank, UNICEF, WSP-SA; and institutions (NCAER, CEPT University and international NGOs).