Continuing the NCAER Interview Series, “Dialogues and Discussions”, the next interview in the series features Senior Adviser at NCAER, Mr K.A. Siddiqui, in conversation with the Head of Publications and Senior Editor at NCAER, Ms Anupma Mehta. The interview highlights Mr Siddiqui’s extensive experience as a data and survey specialist, and the challenges of conducting studies involving massive sample sizes and households characterised by widely different demographic and geographic contours.